Can Flykube Redefine Travel Success?
Introduction
At Blueringed Consultants, we’re passionate about dissecting how businesses optimise their Order to Cash (O2C) processes to drive success. Today, we’re spotlighting Flykube, a Barcelona-based travel innovator shaking up the industry with its surprise travel packages. From budget getaways to luxury escapes, Flykube simplifies holiday booking while injecting adventure into every trip. This blog explores Flykube’s operations, O2C performance, and a fresh take on measuring business triumph beyond mere profit.
History and Location of Flykube
Founded in 2017, Flykube emerged from Barcelona, Spain, with a mission to revolutionise travel through surprise destinations. Co-founders Paolo Della Pepa, Sergi Vila, and others envisioned a platform where travellers pick dates and budgets, leaving the “where” to Flykube—revealed just days before departure. Headquartered in Catalonia’s vibrant capital, Flykube taps into Barcelona’s entrepreneurial spirit to serve a global audience. Below is a map pinpointing their base:
Recent Developments or Campaigns
Flykube has adapted smartly to market shifts. During the 2020 pandemic, as reported by EU-Startups, Flykube pivoted to local Portuguese destinations to rebuild trust amid travel restrictions. More recently, their “All Surprise” package—offering €99 weekend adventures—has gained traction, appealing to budget-conscious explorers. Their ongoing expansion of departure airports (now 12 across Europe) reflects a commitment to accessibility.
Methods of Generating Revenue, Advertising, and Promotion
Flykube’s revenue stems from travel package sales, ranging from €99 budget trips to premium VIPKube experiences (e.g., 5-star stays in Paris or Dubai). Their affiliate programme, hosted on AWIN, offers 3% commission per sale (average ticket €500+), incentivising partners with unique discount codes. Advertising leans on digital channels, with a strong presence on travel blogs and affiliate networks. Promotion thrives on the novelty of surprise travel, amplified by partnerships and SEO-driven content on flykube.com.
Financial Details and Performance
Specific financials for Flykube, a private entity, are limited. A search on OpenCorporates confirms FLYKUBE S.L.’s registration in Barcelona since 06/06/2019, but revenue, assets, and liabilities aren’t publicly detailed. Crunchbase notes a €400k seed round in 2019, suggesting modest but strategic growth. High average order values (€500+) and affiliate payouts indicate steady cash flow, though liabilities likely include supplier contracts with airlines and hotels.
Trustpilot Score
Flykube’s Trustpilot score stands at 4.2/5 from 1,647 reviews as of 21 February 2025, reflecting strong customer satisfaction. Positive feedback praises the seamless booking and surprise element, though some note delays in refunds—hinting at O2C friction in cash application.
Industry Endorsements
Flykube’s innovative model earned recognition from EU-Startups, which highlighted its €400k funding and leadership in surprise travel. This nod from a respected startup platform underscores Flykube’s credibility in travel tech.
Business Strategy
Flykube’s strategy hinges on simplicity and excitement—streamlining order intake via a user-friendly website while outsourcing fulfilment to travel partners. Their O2C process prioritises quick order processing and payment collection, with a 3% commission structure incentivising affiliates to drive sales. Sustainability and local focus, as seen in their pandemic pivot, enhance brand resilience.
Events
No specific events are currently listed for 2025 on Flykube’s site or industry sources. However, their Barcelona base suggests potential participation in travel expos like FITUR (Madrid) or ITB Berlin, common for travel innovators.
Leadership Quote
Paolo Della Pepa, Flykube’s CEO, shared this in a 2020 Jornal Económico interview: “We need to restore confidence for people to embrace surprise destinations again, starting with local tourism.” Find Paolo’s profile on LinkedIn (generic link due to privacy; search “Paolo Della Pepa Flykube” for the exact profile).
Flykube vs. Competitors
Compared to rivals like Civitatis (activity-focused) and Exoticca (curated luxury), Flykube’s niche is surprise travel. Its O2C excels in order intake simplicity but lags competitors in transparent cash application, given refund delays. Exoticca’s broader luxury portfolio may outpace Flykube’s revenue scale, per Growjo estimates.
Lessons from Blueringed Consultants (O2C Perspective)
Flykube shines in order intake, with an intuitive booking platform minimising friction—key for O2C efficiency. Their credit management aligns affiliates with sales goals, though invoicing and payment could improve, as Trustpilot refund issues suggest slower cash application. Collections seem robust, given high order values, but transparency in returns handling could enhance trust. Blueringed sees success here as balancing speed (order to invoice) with reliability (cash collection).
Unique Success Measurement
Beyond profit, Flykube’s success could be gauged by “Adventure Impact”—the rate of repeat bookings driven by the surprise thrill. This metric ties O2C efficiency to customer delight, measuring how streamlined processes fuel loyalty, not just revenue.
Contact Us
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Your Feedback
What do you think of Flykube’s approach? Want us to review another company? Let us know in the comments—we’re here to help!
Feature Image SEO Details
Image: Flykube Logo
SERPs Text: “Explore Flykube’s innovative surprise travel with Blueringed Consultants’ O2C insights.”
Alt Text: “Flykube logo representing surprise travel packages reviewed by Blueringed Consultants.”
Title: “Flykube Logo – Surprise Travel Innovator”
Caption: “Flykube’s logo embodies adventure and simplicity in travel planning.”
Description: “Discover Flykube’s unique approach to surprise holidays through Blueringed Consultants’ expert Order to Cash analysis, highlighting efficiency and customer satisfaction.”
Promotion Sites (Forums and Platforms)
- TravelBlog – Travel community for sharing destination insights.
- FlyerTalk – Forum for travel product discussions.
- The Travel Forum – Niche travel discussion platform.
- Tripadvisor Forum – Travel planning community.
- Reddit r/travel – Active travel subreddit (non-mainstream social nuance).
- Lonely Planet Thorn Tree – Travel advice forum.
- Business Traveller Forum – Business-focused travel community.
- Fodor’s Travel Talk – Travel enthusiast discussions.
- Travel Weekly Community – UK travel industry hub.
- Startups.co.uk Forum – Business and startup insights.