Can Unique Wall Art Drive Business Success?
Introduction
In today’s competitive market, businesses must stand out to attract and retain customers. One company doing just that is Enjoy The Wood, a Ukrainian-born brand renowned for its eco-friendly wooden world maps—perfect for wall décor enthusiasts and travellers alike. This blog post dives into Enjoy The Wood’s operations, exploring its Order to Cash (O2C) process, customer acquisition strategies, and unique measures of success. From its history to its financial performance, we’ll uncover what makes this company tick and how it balances creativity with commerce.
History and Location of the Company
Enjoy The Wood was founded in 2014 by Igor and Maryna Fostenko, a Ukrainian couple with a vision to blend craftsmanship with sustainability. Starting as a small venture, the company gained traction through crowdfunding platforms like Kickstarter, where it raised over $533,000 for its innovative wooden maps. Today, it operates from Uzhgorod, Ukraine, having relocated production after its original Borodyanka facility was destroyed in 2022 due to conflict. This resilience underscores its commitment to its homeland and workforce.
Here’s a map of Uzhgorod, the company’s current base:
Recent Developments or Campaigns
Recently, Enjoy The Wood launched a 3D wooden city map campaign on Kickstarter, raising $56,558—far surpassing its $15,000 goal. This project reflects its ongoing innovation in wall art. The company also showcased its LED maps at the Maison&Objet Paris Expo in September 2023, highlighting its focus on design trends and sustainability with eco-friendly materials like certified birch plywood.
Methods of Generating Revenue, Advertising, and Promotion
Enjoy The Wood generates revenue primarily through direct-to-consumer sales on its website, wholesale partnerships, and affiliate marketing. Its products, ranging from £50 to £300, appeal to décor lovers and gift buyers. Advertising leverages a multi-channel approach:
- Channels for Customer Acquisition: Kickstarter for crowdfunding, Amazon UK for e-commerce, affiliate networks like Awin, email marketing, and paid ads on Google and niche décor blogs.
- Retention Strategies: A referral programme offers cashback and discounts, while stellar customer service—evidenced by prompt issue resolution—builds loyalty.
- Maximising Spending: Upselling add-ons like LED lights, pins, and frames encourages higher basket values.
Promotion extends to partnerships with influencers on platforms like Houzz and Pinterest, amplifying its reach to design-conscious audiences.
Financial Details and Performance
While specific assets and liabilities aren’t publicly detailed, a search on OpenCorporates reveals Enjoy The Wood is registered as a private entity in Ukraine, with no public financial disclosures. However, its Kickstarter successes and global sales to over 200,000 customers suggest robust revenue streams. The company’s ability to rebuild post-2022 destruction indicates financial resilience, likely bolstered by reinvested profits and wholesale deals.
Trustpilot Score
Enjoy The Wood boasts a 4-star rating on Trustpilot, based on over 1,300 reviews. Customers praise its quality products and responsive support, though some note unexpected shipping fees—a common e-commerce challenge.
Industry Endorsements
The company has earned accolades, including a spot in the TOP 100 USA Awards 2023, celebrating its resilience and innovation. It’s also recognised by Kickstarter as a top-funded décor project, cementing its credibility in the crowdfunding and design sectors.
Identified Strategy
Enjoy The Wood employs a customer-centric strategy, blending sustainability with personalisation. Its O2C process—order placement, production, invoicing, and cash collection—is streamlined via an online platform, ensuring quick turnarounds (3-5 days production) and transparency with tracking updates.
Events
The team attended Maison&Objet Paris Expo (7-11 September 2023), a key industry event for décor trends. Upcoming participation in similar expos, like Top Drawer London, could further boost visibility.
Leadership Quote
Igor Fostenko, CEO and co-founder, shared this insight: “Every time we create a product, we put our knowledge and love into every detail. Innovation and quality are our core principles.” (LinkedIn Profile) This reflects Enjoy The Wood’s dedication to craftsmanship and customer satisfaction.
The Company Versus Its Competitors
Compared to rivals like Mapiful and Wooden Amsterdam, Enjoy The Wood stands out with its 3D designs and eco-friendly ethos. While competitors focus on minimalist prints, its tactile, sustainable maps offer a premium edge, though pricing can be higher due to craftsmanship.
Lessons from Blueringed Consultants
Analysing Enjoy The Wood’s O2C process, Blueringed Consultants note:
- Order Management: Efficient online ordering and production scheduling excel.
- Credit Control: Pre-payment models reduce risk, a strength.
- Fulfilment: Fast production shines, but shipping cost transparency needs work.
- Cash Collection: Digital payments streamline this stage.
The company thrives by prioritising quality and customer engagement, offering lessons in balancing creativity with operational efficiency. For more insights, visit our All Enquiries page.
Feedback Request
What do you think of Enjoy The Wood’s approach? Would you like Blueringed Consultants to review another company? Let us know below!
Promotion Sites (Non-Mainstream Social Media)
- Reddit – r/Entrepreneur – For business insights.
- Medium – Publish as an article for décor and business readers.
- BizSugar – Small business community.
- GrowthHackers – Marketing and growth forum.
- IndieHackers – Indie business network.
- ProductHunt – Share as a décor innovation.
- Designer News – Design community.
- Hacker News – Tech and startup discussion.
- Small Business Forum – Business advice hub.
- CrowdFund Insider – Crowdfunding focus.